To perfect your *future* offerings and value propositions, you first need to understand what you’re *currently* offering.

We’ll start this lesson by documenting your current positioning and service offerings to set an anchor of where we are today which will allow us to better determine where we’re headed.

Now that we have a clear understanding of what our unique service position is, it’s time to define exactly who we’re serving. Ideal Client Profiles, ICP’s for short, are the lifeblood of outbound sales.

With your ICP criteria in hand, we’ll want to use a few key tools to help us identify these companies and segment them into outbound hit lists.

Knowing which companies you’ll target is just the first step. Now we’ll want to hone in on specific titles and roles within the company so that we can customize our outreach scripts to ensure a response.

There's no easy button for instant access to all of the contact data you need. However, this module will lay out several platforms and tactics to find the right contacts, unlocking your targeted outreach.